Among CPA firms, mergers are often a public thing. Firms commonly send out press releases trumpeting new alliances. Accounting software VARs are more private, perhaps because they are still more oriented toward technology than marketing.

Sure, there were the public roll-up efforts such as ePartners, which publicized every new acquisition. More often, VARs are quieter. But over the last few years, the number of mergers, and formal and informal alliances, has been increasing. Ultimately, these may prove more successful than the noisier aggregations.

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