“The world has dramatically changed,” said Jon Baron, Thomson Reuters’ managing director of professional tax and accounting, during his keynote Thursday kicking off the 32nd annual Thomson Reuters SYNERGY Users’ Conference for Professional Tax & Accounting Firms in Grapevine, Texas.

The statement became a mantra as Baron addressed the 1,100 attendees, guiding them through the statistical indicators of this change and warning, “Digitalizing your firm is not optional.”

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