Tomorrow's News

What happens when Woodstock meets Twitter? Father-daughter team Meagan and Larry Johnson of the Johnson Training Group share a few ideas in Generations, Inc.: From Boomers to Linksters. Published by Amacom, the book offers character descriptions of five generations and how to manage them in the workplace. Take this example on managing Generation X, illustrating the difference between subjective and objective feedback:

Subjective: "You need to be more excited about your assignments. Your lack of enthusiasm is bringing everyone down."

Objective: "When you roll your eyes and say this project sucks in the middle of a meeting, it really brings the rest of us down. I'd prefer that you keep those kinds of downer statements to yourself."

The book is chock full of that kind of real-life advice, and is an engaging read if you're interested in generational issues.

Check it out - we've added more bloggers to Accounting Tomorrow: Rick Solomon, chief executive of Ran One Americas, brings a philosophical perspective to firm growth and success; Luke Sniewski, a CPA and fitness consultant, is writing about wellness on the job; and Brett Owens, CEO of Chrometa, shares his perspective on how social media can speed up recruiting and retention efforts.

In other ATOM news:

Raleigh, N.C.-based Hughes Pittman & Gupton is the first accounting firm to earn the Green Plus certification from the Institute for Sustainable Development.

Wenli Wang, a partner at Moss Adams, blogged about her experience coming over from China and how her firm's Forum W women's initiative supported her career aspirations.

Sarah Johnson of PDI Global gave us some good guidance on how to find the best marketing director for your firm.

You can find it all online at www.accountingtomorrow.com. - Liz Gold

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