Tracy Crevar Warren has been honing her skills as an accounting firm marketer since 1989 – when the freshly-minted marketing major landed a job with Dixon Odom, the firm she’s still with today. Under her leadership and the guidance of other longtime professional services firm marketing professionals, the Association for Accounting Marketing has grown from a small, grassroots coffee klatch to a vibrant, influential organization. She agreed to answer a few questions posed to her by WebCPA.com about the nature of accounting marketing, and how it’s evolving.
How did you get involved in marketing for accountants?
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