People don’t know about the hottest trends. It’s not because they haven’t been told repeatedly. They just don’t know about them. This came through very clearly at a panel I moderated recently. The question given to the panelists was going to be about roles-based computing, and how important that development is or will be in their product lines. But first, it seemed wise to ask the small audience how many understood the term.

Not one hand went up.

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