A group of resellers for SAP's BusinessOne made the rounds last week to talk about how well the application is doing. But one message that registered was that the SAP VARs, like many other resellers, are increasingly loyal to one brand.
Vendors like loyalty. It means that they get the reseller's full attention and hopefully greater sales. It should mean greater knowledge of the product from a business that is specializing in one product.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access