Avalara aims to make the process of calculating sales tax less taxing and more relaxing.The company is so serious about their message that they’ve adopted an island theme for their exhibition booth at technology trade shows, complete with tiki-hut-like decorations and margaritas.

A private company founded in 1999 by a veteran team of tax and software industry experts, Avalara provides an automated sales tax compliance system for small and midsized businesses through its flagship product, AvaTax. Built from the ground up as a Web-based system and priced as a monthly subscription with an annual set-up fee, AvaTax has original equipment manufacturer agreements with business accounting systems such as those from Sage Software, Microsoft, Epicor, QuickBooks and NetSuite.

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