Global software provider SAP is working to shed its reputation of being inaccessible to the small-and-midsized market.The Walldorf, Germany-based company, known for its enterprise relationship planning software system, is targeting what it termed a $15 billion "untapped" global SMB market with a new business model that will cost an estimated $500 million over two fiscal years.
"When someone hears the term SAP, they think very large enterprises, multinational, very large implementation projects," explained Steve Ernst, principal of North American influencer programs and the SAP CPA Advisor Program, of the company that generated some $12 billion in annual revenue in 2006. "They don't think about small, $5 million, $10 million businesses. They don't think about the fact that we have more than 13,000 worldwide customers of SAP Business One."
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