In addition to the usual parade of customer success stories, NetSuite chief executive Zach Nelson took the time to highlight its new vertical offerings and platform enhancements to kick off SuiteWorld -- its annual user and partner conference.

Addressing a crowd self-quoted at 5,000, Nelson boasted aa few new and enhanced offerings for key NetSuite verticals, including NetSuite For Manufacturing; Suite For Industries, and Built For NetSuite -- "new set of standards for what developers build in SuiteCloud, which makes sure apps that are built can work together," according to Nelson.

"SuiteCloud now a full development platform, we manage the apps, our partners build them," said Nelson. "What they’re building is not random apps, they are business apps and there's now over 23,000 Suite apps for anyone who still thinks you can't customize anything in NetSuite."

NetSuite also announced a new partnership with Capgemini designed to allow companies to integrate NetSuite with Capgemini’s IBX procurement platform and supplier network, including Source-to-Contract and Procure-to-Pay.

Some of the key customer stories touted at the conference were from Qualcomm, School of Rock, Land o' Lakes, and Williams Sonoma, denoting NetSuite's path towards going more upmarket than it had been in the past.

Nelson also did not shy away from taking his usual competitive jabs at SAP and Microsoft, calling the later's Dynamics division "static" and accusing SAP of "focusing more on databases, while we focus on building businesses."

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