Accounting firm Aronson & Co. has launched a video contest to attract accounting and finance students with a prize of a $2,500 "professional makeover" that includes services such as clothing consultations and resume preparation help.

Accounting and finance majors submit three-minute videos of how they see themselves after graduation to Aronson's "Show Us Your Future" contest. The videos will be posted on YouTube and streamed to a new Web site, The winner will be announced on the site on January 31.

"The Web site was designed to generate interest on college campuses across North America," said Stephen W. White, director of marketing and operations at the firm. He is trying to attract not only students, but also extra sponsors to the contest, which may drive up the value of prizes beyond $2,500.

The grand prize will include new clothing, financial consulting services and possibly iPods and cameras. One potential sponsor may offer advice on how students can choose a business wardrobe they feel comfortable with wearing. Aronson is also expanding its campus recruitment efforts by giving away prizes of digital camcorders during college campus visits, along with $100 American Express Gift Cheques to students who submit winning resumes.

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