While some worry that technology will commoditize traditional accounting services, technology executive Jennifer Warawa told attendees at an industry event that it can actually make accountants more valuable than ever.

In a keynote address at the accounting technology conference Accountex, Warawa, executive vice president of product marketing for Sage, took the stage to talk about how accountants can move from redundant, to relevant, to indispensable. Even though many in the accounting space are still struggling to adopt and adapt to the cloud, at large the cloud is a long-accepted reality. As Warawa noted, at the Gartner Symposium, a technology conference held last month by the research and advisory company, no one even mentioned the cloud. “The cloud just is,” Warawa said, and that is an accurate reading of many corners of the business world today. So in order for accountants to become relevant, acceptance of the cloud is a must; and in order to for them to become indispensable strategists, getting ahead of the curve is imperative.

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