The term has been around for quite some time but the definition differs depending on whom you ask. Exactly what is a "most trusted advisor?" If you ask a poll taker, who do you go to for financial advice, it usually is the CPA. The answer is probably based on the fact that CPAs give better advice than the other professionals, or the relatives, friends, and business associates who were consulted.

If you ask some consolidators or financial service providers (e.g., broker/dealers), it is still the CPA, however, for a different reason. It is probably because of the access to a client base that is ripe for the marketing and sale of products and services.

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