The Professional Guide to Value Pricing by Ronald Baker is in its sixth edition, and I still am amazed by the impact that the book has made on the profession. I recently spent some time talking to Ron and an associate at a conference that we attended. As ever, I got the distinct impression that Ron enjoyed his role as evangelist for value pricing, although he showed a little frustration that many in the profession still don't get it.

I can understand his frustration, because many practitioners have difficulty breaking from an hourly billing mentality especially with regard to existing clients. To reassure Ron, I have noticed many CPAs are trying to implement some kind of value pricing for particular types of engagements.

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