[IMGCAP(1)]While it is inevitable that a firm or company will eventually age and die, it is the responsibility of the managing partner or CEO to ensure that the firm or company remains viable. 

They can only do this by changing the firm’s driving force so that new products and services will emanate from a maturing quadrant to emerging and growth quadrants.  That is the only factor that can sustain the firm or company’s life for a longer period of time, much as proper diet and exercise can do for a person’s body.

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