Top accounting services and technology consulting firm Wipfli has released Wipfli Connect for Manufacturing, a product designed to help product and equipment manufacturers optimize every aspect of the customer lifecycle—from sales, to production and delivery, to service after the sale.

Wipfli, a Microsoft Dynamics partner, built Wipfli Connect for Manufacturing on Dynamics CRM as a platform while working with Microsoft Outlook to build on applications manufacturers are already familiar with and use daily. The product is designed to help manufacturers effectively manage information on their customers, distribution channels, assets, warranties and service claims.

“For many manufacturers, selling and servicing customers both directly and indirectly creates a complicated web of day-to-day management issues,” said Wipfli partner and customer relationship management consulting practice leader Terry Kerscher. “Wipfli Connect for Manufacturing simplifies complicated customer relationships by getting everyone on the same communication page. And it puts information in the hands of those who need it, when they need it. The results are greater efficiencies, improved service profitability, enhanced customer satisfaction, and salespeople who can cross-sell and upsell more successfully.”

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