About 35 percent of women report using a financial advisor and another 35 percent who don't use an advisor would consider doing so, according to a new survey from Prudential Financial.

Both camps make attractive clients. The women who do use an advisor generally have higher incomes and are more willing to take on risk to meet their goals. Those willing to consider an advisor also have higher-than-average incomes, and are more likely to have retirement savings.

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