Online accounting software provider Xero launched a new small business solutions marketplace to support its expanding ecosystem of 350 business solutions that integrate with the company’s online accounting platform.

Xero, operating on its mission to give small businesses a collaborative, open ecosystem, now offers 350 business apps (up 35 percent from this time last year), delivers more than five times the third-party integrations of QuickBooks Online, and reports 42,000 active installs of solutions being used with its accounting platform (up 280 percent year-over-year), according to the company.

In addition to enabling business owners to find, compare and choose software solutions, the small business solutions marketplace includes ratings and reviews. The integration also prevents business owners from having to re-enter data into Xero to gain a more holistic view of their business finances.

Among the business tools that integrate with Xero, spanning from point-of-sale and payroll applications to marketing and CRM solutions, are Square for point- of-sale, ADP and ZenPayroll for payroll, Constant Contact for marketing and Google Docs for content collaboration.

“One size does not fit all when you think about the nearly 30 million small businesses in the US,” stated Peter Karpas, Xero’s CEO of North America. “Xero gets this. We believe that business owners should have a choice. That’s why we’ve designed our new marketplace to make it easier to search, compare and select from among the most innovative business tools available in the market. And it’s not just the quantity, we pride ourselves in the quality of how these tools integrate with Xero so it feels like one seamless product — not a bunch of products that are duct-taped together.” 

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