The number of sophisticated businesses - law firms, financial advisors, insurance brokers and so on - with ineffective Web sites seems to be increasing at a geometric rate.

And sadly, accounting firms are doing their part to contribute to that growth with amateurish design, clichéd descriptions, trite imagery, broken page links - things that would exasperate these same professionals if they encountered them on any other Web site.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access