What is your firm's internet strategy?Perhaps you don't have a Web strategy, and your goal has simply been to maintain a respectable Web site. In today's environment, just having a site is no longer a competitive advantage. In many firms, the Web site has been delegated to the marketing department, firm administration or human resources. Little thought has been given to the objectives behind the site and a related economic model.

Some firms have used the "Build it and they will come" approach. Other firms focus on potential employees using their sites to gather information about the firm prior to interviews. Many say that their sites really haven't produced any new business.

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