Accounting firms need to dive into the digital future right now, according to Intuit's David Bergstein, because their clients and their competitors already are.
“Firms that are embracing technology are really growing by leaps and bounds,” explained Bergstein, a CPA, CITP, CGMA, and regional strategic account manager in the Accountant & Advisor Group at Intuit Inc. in a session at the 20th Annual Rainmaker Superconference, held here. “This is driven by clients and by younger people. When do they want their answer? Yesterday. And the only way to deliver it yesterday is through digital.”
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