Being more than a trusted advisor

ICPAS chief Todd Shapiro lays out the case for going beyond the "trusted advisor" to become a "strategic valued advisor."

Shapiro podcast screen September 2019

No business was ever wildly successful because they had a great audit, according to Illinois CPA Society president and CEO Todd Shapiro -- and when clients say that their accountants are their "most trusted" advisor, that's what they mean. Both public accountants and accountants in business and industry should focus instead on creating success for the future, and becoming the "most trusted strategic valued advisor."