Slideshow 2015 Summer Reading for Accountants

  • June 28 2015, 3:56pm EDT
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Not-so-light reading

Most of the year, your reading is heavy technical material – new standards, tax analysis and the like – so no one will blame you if you aim light for your summer reading, with thrillers or romance novels or whatever kind of escapist fare suits you best.

But while you’re planning your vacation, we’d like to recommend the following eight books as being perfect for the summer: Light enough to take to the beach or the mountains, but with enough meat that you’ll be glad you have a little time off to ponder their various messages.

The Radical CPA

By Jody Padar

Padar is in the forefront of a movement to revolutionize the way accounting firms operate, and this is her manifesto, offering a model for future firms that helps them make the most of the cloud, social media and new ways of interacting with clients.

CPA Trendlines; $249.95

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The FASB: The People, the Process, and the Politics (5th ed.)

By Paul B.W. Miller and Paul R. Bahnson

Given how much impact the Financial Accounting Standards Board has on accountants’ lives, it’s a little surprising that not many of them understand its inner workings. This long-awaited update to a classic text offers insight into the board’s history and how it does what it does, along with trenchant observations on the political forces that have shaped its work, and strong suggestions for the path it should following the future.

Sigel Press; $20 (hard copy), $10 (e-book)

Take Your Marketing Online!

By Bonnie Buol Ruszczyk

Before long, digital marketing is going to be the only kind of marketing there is, so you can’t ignore it. You can ask for few better guides than Ruszcsyk, who can help you create a plan for all aspects of your firm’s online marketing, and then give you the tools and strategies to make it work.

AICPA; paperback -- $69, e-book -- $59 ($10 discount for institute members)

CPA Excellence

By David Griffiths

You’ve probably heard someone say, “What got you here won’t get you where you’re going” recently, and the simple fact is that the skills that used to make a CPA stand out in the workplace are changing. This short book from the Indiana Society of CPAs’ CPA Center of Excellence is a great guide to the skills that will matter in future, and includes tools for helping your staff develop them.

The CPA Center of Excellence/Indiana CPA Society; $19.95

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CPA Firm Partner Retirement/Buyout Plans

By Marc Rosenberg

Rosenberg’s monographs are master classes on all the different aspects of running an accounting firm; in this most recent one, he takes on the vexed issue of retirement and buyout plans, which is a hotter topic now than ever before – and one that firms are too likely to pay too little attention to.

CreateSpace; $265

Flash Foresight

By Daniel Burrus

This book came out in 2011, but it’s a great introduction to the “Anticipatory CPA” learning program that the Business Learning Institute is rolling out to help accountants learn how to move beyond their traditional focus on the past. The book will show you how to confidently and accurately parse what the future is likely to bring, and help prepare you for the program, which will show you how to make it part of your practice.

Harper Business; $18.99

Profit First

By Mike Michalowicz

Is there something fundamentally wrong with the way every small business is run? Michalowicz thinks there is, and makes a great case for rethinking the way entrepreneurs and business owners view the profitability and viability of their companies. And it’s chock full of good advice for you and your clients.

Obsidian Press; $24.95

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The Reckoning

By Jacob Soll

This whirlwind tour of the history of accounting makes a strong case for its critical importance to the history of civilization – and then extends it to make a case for accounting’s importance to civilization’s future.

Basic Books; $21