Client strategies

What would happen if CPAs offered clients a list of suggested services for a fixed fee?

CPAs must navigate conflicts of interest, transparency, and confidentiality while representing clients in IRS negotiations.

Your clients have options, and the experience you offer can make and keep you the clear choice.

Mariel Diaz's accounting practice is custom-made for her exclusively jewelry-industry clients.

CPAs and accounting firms live (or die) by calendars and clear communication, with regular deadlines dictating their activities and priorities.

Creating unique, clear and meaningful names for your offerings sets your firm apart from competitors and communicates value more effectively to clients.

Learn to be intellectually promiscuous.

Impress upon your clients the importance of engaging you to perform an array of services for them.

Find out what the client needs and then figure out how to fill that need.

Now is a great time to look at three important operations within your firm: sales, onboarding and service.

Consider this "introduction" as a sales effort to make the advisory services' sale.

All too often, clients literally don't know what their accountants are talking about.

Too many accountants use these arguments to avoid charging clients what they should.

Planning is essential in any endeavor, especially in an accounting practice.

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

Concerns about staffing and clients are nothing new at accounting firms, and never seem to go away.

Charge your clients based on the outcomes you achieve for them, not your inputs.

Keeping clients from making impulsive changes is an election priority for top CPA financial planners — but so is figuring out the long-term regulatory impact.

Firms often operate under the misconception that if someone has not sold accounting services, they never will.

CPA financial planners need to make clear how they're different from the rest of the pack.