R&R Track: Game On! Using Gamification to Transform Accounting Recruitment & Retention

In a world where top talent seeks purpose and play, gamification offers accounting a fresh edge. This session unveils how firms can use game-based tactics—from skill badges to team competitions—to attract and retain engaged, motivated professionals. Discover how CPAcon leverages gamification to make accounting interactive and community-driven. Walk away with actionable ideas to build a vibrant, loyalty-rich culture that not only attracts talent but keeps them for the long haul. 

What you'll learn:

• Engage with Play: Learn how gamification can make accounting more attractive to young professionals by transforming recruiting into an interactive, rewarding experience.
• Motivate with Milestones: Discover gamified retention strategies that keep talent engaged and motivated with progress tracking, skill badges, and team competitions.
• CPAcon as a Model: Explore real-life examples from CPAcon that showcase gamification's potential in creating an exciting, future-focused accounting environment.