Brand, Pay, and Perception: What the Data Tells Us About Private Equity Today

When private equity firms invest in accounting firms, they're ultimately acquiring two assets: client relationships and the teams that serve them. But if those teams are unhappy or misaligned with the deal, the value of the acquisition can deteriorate quickly -- and right now, online, accountants' perceptions of private equity are often skeptical at best. In this session, Big 4 Transparency draws on its proprietary database to reveal what really happens when firms take on private equity investment. We'll examine the data behind these deals, uncover the impact on retention and morale, and explore strategies for keeping employees engaged through transition.