For RIAs serving HNW and UHNW families, bill pay can be a high-touch differentiator that deepens relationships, increases "stickiness," and gives you a 360° view of clients' financial lives—yet many firms are still unaware or have questions about how they can do this while maintaining compliance with the SEC's Custody Rule.
In this session, Daniel Bernstein, JD, Chief Regulatory Counsel at MarketCounsel, will explain how the rule applies to bill pay in practical, plain-English terms and what to expect in a regulatory exam when bill pay is involved. Andrew Thomas of BILL will share real-world examples of RIAs delivering bill pay with strong controls, clear documentation, and audit-ready trails—without overhauling their operating model. Moderated by April Rudin of The Rudin Group, the discussion will connect these insights back to client experience, showing how modern bill pay supports visibility, trust, and a true 360° view of HNW/UHNW households.
In this session, you'll:
- See how bill pay as a service differentiates your firm and deepens visibility into clients' financial lives
- Understand, at a high level, what the SEC focuses on when RIAs offer bill pay
- Identify practical, right-sized steps to prepare if a regulatory exam includes your bill pay activities
- Explore how to operationalize bill pay with technology and workflows that support both client trust and strong controls
This webinar is for informational purposes only and is not intended as legal or compliance advice; RIAs should consult their own legal and compliance professionals regarding how SEC rules apply to their specific circumstances.
