Web Seminar

Elevate your tax firm's pricing strategy: Are you leaving money on the table?

Past event date: June 11, 2025 Available on-demand 60 Minutes
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The cost of doing business in tax and accounting firms only seems to be increasing; as a competitive firm, are you pricing your services properly or are you leaving money on the table? It's a fact that many firms are still pricing their services based on time spent rather than the value they provide.

In this webinar, we will explore how moving away from hourly and project pricing to value- and subscription-pricing models can unlock significant revenue opportunities for your firm–and even set you up for more referrals and future business. Learn how to better align your pricing with the services you deliver, and hear real-world examples Counting Pennies, led by Randy Hughes, who has successfully implemented these strategies.

Key Takeaways:

  • Understand the link between value and pricing: Tax firms need to recognize that pricing should reflect the value of services and the outcomes they deliver, not just the time spent.
  • Pricing a firm's strategies for growth: Subscription-based pricing models can lead to consistent revenue growth and better cash flow management.
  • Real-world outcomes: Learn from a firm that has successfully navigated fee increases or transitioned to subscription models.

CPE Credit Information
Subject Area: Business Management & Organization
Course Level: Overview
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None

Speakers
  • H. Randy Hughes III, CPA, EA, CTC, CTRS
    Owner and Chairman
    Counting Pennies LLC and Seven-Figure Profits LLC
    (Speaker)
  • Kevin Reinard
    Intuit Accountants Solution Specialist
    Intuit
    (Speaker)
  • Chris Gaetano.jfif
    Chris Gaetano
    Technology Editor
    Accounting Today
    (Moderator)