Web Seminar

From returns to revenue: A tax planning framework for every firm

Tuesday, June 30, 2026 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
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Speakers
  • Prudence Zhu, CPA, CFP®, CFT™
    Founder of Baoba USA and Enso Financial
    (Speaker)
  • Chris Gaetano.jfif
    Chris Gaetano
    Technology Editor
    Accounting Today
    (Moderator)

Most tax professionals are already sitting on planning opportunities, they just don't have a system to find them, package them, or get paid for them. This session walks through a simple, repeatable framework for turning completed returns into planning conversations, billable engagements, and stronger client relationships. Attendees leave with concrete next steps they can apply right away.

Session Outline:

  1. Opening Hook — Frame the gap between "tax preparer" and "tax strategist"
  2. What Comes After Filing — What a post-filing review process looks like in practice, with a concrete example for getting started without overhauling the whole firm
  3. Uncovering Revenue — How to move from an interesting insight to a clearly scoped, billable engagement, with examples of fee structures and client positioning
  4. Making It Land — The communication shift from "here's your return" to a focused planning conversation, including a before/after example of how visual presentation changes client response
  5. Bringing It Together — Recap of the full framework (Find → Package → Communicate) and an introduction to Holistiplan as the engine behind each step
  6. Q&A — Open Q&A if time allows

CPE Credit Information
Subject Area: Tax
Course Level: Overview
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None