Many hard lessons from the past year are forcing marketers to rethink how to engage with their audience. The glut of content targeting the same audience is making it harder to break through the noise. As we look ahead, in-depth audience knowledge and targeted content will be key to cultivating an engaged community.
In this session, Accounting Today Editor-in-Chief Daniel Hood will share the editorial outlook for the remainder of 2021 and provide an in-depth view of the Accounting Today audience. Joining Hood will be industry experts to speak to today's crowded marketing environment and highlight content strategies that successfully engaged the accounting community.
Why Attend:
- Gain key insights into the accounting community from our Editor-in-chief
- Hear how our Accounting Today team is aligning content with today's challenges
- Learn about content strategies that are breaking through
