The accounting profession: The year ahead

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2020 will bring a host of issues for CPA firms to deal with, from new technologies, rising competition and staffing problems, to regulatory upheaval, the commoditization of core services and the move to advisory services, among many, many others. To help accountants prepare for all that, Accounting Today conducts extensive research with firms across the country to look at their plans for the coming year, and consults with industry experts to put together a comprehensive look at the year ahead.

This session will cover trends and accounting firms' plans in a number of areas, including:

  • Recruiting and retention
  • Technology
  • Growth strategies
  • New service offerings
  • Fees and pricing
  • Potential M&A
  • Marketing

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Key Speakers
  • Dan Hood
    Daniel Hood
    Moderator Editor in Chief, Accounting Today