Web Seminar

The niche advantage: How to create a marketing strategy that fuels growth

Wednesday, September 3, 2025 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
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Many accounting firms struggle to differentiate themselves in a crowded market, but it doesn't have to be that way. Learn why niching down is the key to sustainable growth and how to build a go-to-market strategy that attracts not only more clients, but the right ones who value your expertise.

Learning Objectives:

  • How to identify a profitable niche and position your firm as the go-to expert
  • Common mistakes firms make when trying to niche and how to avoid them
  • The exact go-to-market foundations successful firms have in place to attract high-paying clients
  • How to track what's working, what's not, and adjust to maximize Growth

CPE Credit Information
Subject Area: Business Management & Organization
Course Level: Overview
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None

Speakers
  • Katie Thomas
    Owner
    Leaders Online
    (Speaker)
  • dan-hood.gif
    Dan Hood
    Editor-in-Chief
    Accounting Today
    (Moderator)