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Is It Time to Ditch the Niche?

If you really want to grow, think in terms of revenue streams

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A niche, the dictionary tells us, is "an ornamental recess, usually in a wall, that holds a statue or other decorative object." But in recent years, niche has taken on a more generic meaning as a suitable place for someone or something. In accounting, niche has become synonymous with specialty. accounting firms are routinely advised to build and grow niches in areas such as international business, health care, the nonprofit sector, etc.

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