AT Think

Critical cautionary tale; reactive to proactive; consumption taxes; and other highlights from our favorite tax bloggers.

As affordable accounting services become the new standard, the key to thriving will be brand affinity, loyalty and admiration, starting with client experience.

The discourse surrounding the future of accounting has largely centered on automation, AI and digital transformation. Yet many firms face a more immediate issue.

Will the profession wait for the AI equivalent of 1929 before applying what it already knows? The answer begins with examining what the current AI assurance landscape provides and what it does not.

Technology is not replacing accountants. But it is changing what accounting work involves, and the change is further along than most realize.

Most firm owners focus on the revenue lever they have pulled their whole career, but they may never have touched the other lever.

Public accounting firms are having their own awkward conversation between the firm they built and the firm they now need to become.

The administrative approach to R&D credits needs to shift away from the current once-a-year scramble within companies.

The industry framing of "what can AI do?" is mismatched with how AI is deployed today, and the conclusions can leave firms a tax season behind their peers.