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PwC Offers Tips on Creating a Personal Brand

March 30, 2010

College students who want some guidance on helping themselves stand out in the oversaturated job market, may want to consider downloading a new eBook launched by PricewaterhouseCoopers.

The Personal Brand eBook, as it is called, contains tips, insights and worksheets that enable students to thoughtfully identify, develop and promote their individual strengths and skills.

Here’s a rundown of what the Big Four is offering for advice:
•    The Power of Passion – Having passion is attractive to recruiters and demonstrates traits such as commitment, well-roundedness and enthusiasm;
•    Relationships and Mentoring – Understanding that your network can begin with one’s friends and family is the first step in extending those relationships.
•    Career Momentum – Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.

The eBook is free – to all colleges and universities in the United States. Obtain it through or download it directly from

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