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AAM honors 24 firms, four individuals for outstanding marketing

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June 19, 2012

The Association for Accounting Marketing presented 38 Marketing Achievement Awards (AAM-MAAs) to 24 firms for their marketing and communications achievements during a gala ceremony June 11 at the 2012 AAM Summit in Las Vegas.

Additionally, the panel of ten judges, which included professionals in advertising, consulting, professional services and marketing, bestowed four individual awards.

Rookie of the Year was awarded to Kari Reynolds of MGO, Volunteer of the Year went to Creative Sparks LLC’s Laura Sparks, Donna Erbs of Anders, Minkler & Diehl grabbed Marketer of the Year and Barnes Denning’s Chris Perrino was inducted into the Hall of Fame.

Below, a list of the awards that were handed out by the judges after reviewing 130 entries from 60 different accounting firms in the United States and Canada, grouped by category:

Branding

Logo: Freed Maxick, CPAs, PC

Integrated Branding Programs: Budget under $100,000: Elliott Davis

Integrated Branding Programs: Budget of $100,000 or more: Freed Maxick, CPAs, PC

Collateral

Brochure: CBM

Announcements/Invitations: Templeton & Company, LLP

Publications: Firm with $9.9 million in revenue or less: Cerini and Associates, LLP

Publications: Firm between $10 and $24.9 million in revenue: Witt Mares, PLC

Publications: Firm with $25 million in revenue or more: Decosimo Certified Public Accountants

Marketing Campaigns

Integrated Marketing Campaign: Freed Maxick, CPAs, PC

Direct Marketing: Clark Nuber

Integrated Online Marketing Campaigns: Watkins Meegan LLC

Advertising

Single Ads: Mohler, Nixon & Williams

Campaign: Total spend of $24,999 or less: Henry Horne, LLP

Campaign: Total spend of $24,000 or more: Freed Maxick, CPAs, PC

Online Advertising: Aronson LLC

Paid Search Campaigns: Freed Maxick, CPAs, PC

Website

Website: Firm with $9.9 million in revenue or less: Ingenuity Marketing Group for Lindquist, von Husen & Joyce

Website: Firm between $10 and $24.9 million in revenue: Gross, Mendelsohn & Associates

Website: Firm with $25 million in revenue or more: Freed Maxick, CPAs, PC

Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less: Reznick Group, PC

Micro/Mini/Mobile Website: Firm between $10 and $24.9 million in revenue: Barnes Dennig

Micro/Mini/Mobile Website: Firm with $25 million in revenue or more: Dixon Hughes Goodman LLP

Blogs: WithumSmith + Brown, PC

Multimedia

Budget of $9,999 or less: WithumSmith + Brown, PC

Budget of $10,000 or more: Freed Maxick, CPAs, PC

Internal Programs

Recruiting Campaign: Firm with $9.9 million in revenue or less: Clayton & McKervey, PC

Recruiting Campaign: Firm between $10 and $24.9 million in revenue: Witt Mares, PLC

Recruiting Campaign: Firm with $25 million in revenue or more: Dixon Hughes Goodman LLP

Corporate Social Responsibility: Firm with $9.9 million in revenue or less: Larson & Rosenberger LLP

Corporate Social Responsibility: Firm between $10 and $24.9 million in revenue: Barnes Dennig

Corporate Social Responsibility: Firm with $25 million in revenue or more: Welch LLP

Events

Budget of $9,999 or less: Postlewaite & Netterville

Budget between $10,000 and $24,999: Rea & Associates

Budget of $25,000 or more: Louis Plung & Company, LLP

Surveys

Surveys: Reznick Group, PC

Business Development/Lead Generation

Sales Presentations: Louis Plung & Company, LLP

Winning Proposals: Aronson, LLC

Maverick Marketing

Maverick Marketing: Ingenuity Marketing Group for Lindquist, von Husen & Joyce

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