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All the speed, athleticism and teamwork inherent in college football and NASCAR will merge again this year when
Beginning this Saturday at the
"Combining the fast and furious world of NASCAR XFINITY Series racing with the passion and excitement of college football's opening weekend is fantastic, and I'm proud to be behind the wheel of the TaxSlayer Bowl Chevrolet this weekend," stated Regan Smith. "Putting this car on the track at Darlington Raceway on its traditional Labor Day weekend slot at the same time the college football season opens is quite the combination. Thanks to our friends at TaxSlayer.com for putting this program on the track and on the field!"
Smith and the TaxSlayer Bowl car will then head to Richmond International Raceway Saturday, Sept. 11 for the Virginia 529 College Savings 250, to Chicagoland Speedway on Sept. 19 for the Jimmy John's Freaky Fast 300 and then to Kentucky Speedway on Sept. 26 for the VisitMyrtleBeach.com 300.
"We are energized by the passion and long-term vision for growth that TaxSlayer.com is bringing to the bowl game," said Rick Catlett, president and CEO of the TaxSlayer Bowl, in a statement. "This is a great partnership that will allow the game to maintain its stature on the national level as one of the top-tier bowl games in the country."
TaxSlayer Bowl is also launching its annual weekly
These events signify a move by online tax preparation firm
"We saw an opportunity to use our involvement in the TaxSlayer Bowl and NASCAR to bring together fans of these two long-standing traditions," stated Jimmy Rhodes, president and CEO of
(Similarly, Intuit’s annual Super Bowl promotion,