FinancialForce.com has introduced Chatterbox, a business collaboration application for users of the company’s Web-based accounting software.

The app uses the new Chatter social capabilities that recently became available in Salesforce.com’s Force.com technology, alerting staff proactively about changes in the business so they can collaborate and react to solve problems and improve processes.

Chatterbox monitors activities on Force.com against a set of rules defined by a user. When a rule is triggered, any users who have been linked to that rule are notified and a Salesforce Chatter stream is started. Chatterbox searches constantly for events that trigger those alerts and encourages collaboration in response to a situation. For example, when an outstanding credit on a customer account goes over 90 days, finance and sales professionals linked to that account can be immediately alerted. They can then identify the reasons for non-payment and try to solve the problem to help cash flow and prevent further sales to that client from being delayed.

The app is available on Salesforce.com’s new ChatterExchange at  www.appexchange.com/chatter.