Microsoft Dynamics-centric reseller group InterDyn recently added two top VARs to its ranks as Nashville, Tenn.-based LBMC Technologies and Birmingham, Ala.-based L. Kianoff & Associates have joined the national network.
Unlike in the Microsoft Dynamics Master VAR program, InterDyn Affilates no longer have to change their original names but will bear 'InterDyn Affiliate' on their Websites and in their marketing.
The two firms share similarities, in that they are both long-time Microsoft partners with LBMC representing Dynamics GL, SL and CRM and Kianoff supporting GL. They are also both recent Intacct partners, while Kianoff is also a Sage VAR.
The firms also share like-minded decisions to join as it was very much about being a part of a network of resellers and consultants and expanding their product reach and knowledge set to remain competitive.
“I decided to join as I believe it allows us to be part of a group of our peers and given our growth, it allows us to partner with these other strong firms on projects and providing solutions to our clients,” said LBMC Technologies managing partner Stacy Schuettler. “In a time when many VARs are ‘hunkering down,’ we are making investments to continue to grow and expand our expertise and solutions offerings as are the other InterDyn firms. At the end of the day, my goal is to continue to add more value to our clients, provide continued learning and growth opportunity to our employees, and to ensure our long-term success.”
Kianoff is also looking forward to the partnership opportunities the InterDyn network will bring, as well as adding to the firm’s growth potential. The firm is also a part of a comparatively lesser-known Sage network called Alliance V, which firm president Lisa Kianoff admits has been positive for her Sage business. She also noted the InterDyn affiliation will help expand her Dynamics and newly formed Intacct business as many Alliance V and InterDyn partners are now representing the cloud accounting product.
“You don’t want to commit to something like this if you don’t want it to be of value and in this business no one is smart enough to figure it out all themselves. You need collaboration and this [affiliation] takes it to another level, just like Alliance V with Sage,” said Kianoff. “We can now present ourselves as a larger, virtual company and offer resources to other InterDyn companies. People who have been around a long time realize their success is impacted by the relationships they have.”