The average accounting firm spends 2-5 percent of its gross revenues on marketing (excluding salaries), according to an ongoing survey.
The survey, which is being conducted by Hollinden | professional services marketing, is aimed at gathering insights into the percentage of firms with active marketing efforts, the percentage of time spent on business development, and the tactics utilized to generate leads.
“Revenue growth is the No. 1 reason firms give for engaging in marketing efforts,” said Hollinden founding principal Christine Hollinden, CPSM. “Only 3.1 percent of respondents so far say that they are utilizing marketing efforts to attract talent -- yet talent is one of the top concerns across all firm sizes.”
Firms interested in participating in the survey can take it here.