Marketing

Mapping the talent hunt; what taxpayers don't know; new blog on the block; and other highlights from our favorite tax bloggers.

AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.

If you don't think clients and prospective clients are checking out your Google reviews, think again.

Ahead of Tax Day, annual return filings consume a lot of attention, but advisors and other experts say they pose opportunities for growth and savings as well.

How do we expect more people to join the accounting profession if we don't brand it properly?

The software developer says the line reflects its commitment to providing small businesses and their advisors with the tools, insights, and connections they need.

The Association for Accounting Marketing is accepting nominations for its annual awards, including its new Business Developer of the Year award.

As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting.

Creating unique, clear and meaningful names for your offerings sets your firm apart from competitors and communicates value more effectively to clients.

Niching down your CAS practice makes marketing easier … and more effective.