Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

FASB

FASB chair outlines ‘the case for change’

Stakeholder engagement and feedback are critical to standard-setting, says Richard Jones.

By Daniel Hood
Editor-in-chief

December 9
Coronavirus

The Top 100 People: 20 lessons learned

Accounting's most influential people share realizations prompted by the coronavirus pandemic.

December 9
AT Think Accountants are reinventing themselves during COVID

Stress-tested by the pandemic, the profession is emerging stronger and more respected than before.

December 9

Carrie Augustine

Oracle NetSuite
Tax preparation

NATP calls for speakers, topics for 2021

The National Association of Tax Professionals is accepting proposals for speakers and topics at its 2021 annual conference and its virtual 2021 TaxCon event.

By Jeff Stimpson
Freelance writer

December 8
Tax season

Ready, set: Tax pros prepare for tax season

Practitioners share what they’re doing to get ahead of 2021.

By Jeff Stimpson
Freelance writer

December 8
Payroll

Gusto expands People Advisory Certification program

The provider of payroll, benefits and HR technology for small businesses is making a push to sign up more accounting firms as partners.

By Michael Cohn
Editor-in-chief, AccountingToday.com

December 7
IMA

Accountants can buck the tide of increasing automation

Accountants can build the kinds of skills needed to stay relevant in a rapidly automating world, according to IMA president and CEO Jeff Thomson.

By Michael Cohn
Editor-in-chief, AccountingToday.com

December 4

Resources

The latest Accounting Today research and discussion:

Special Report Technology and CAS

Handling the compliance work that is the foundation of modern CAS while also creating time and insights for the advisory overlay that really drives its value to clients requires the careful deployment of a suite of technology tools — and that suite is constantly evolving, meaning accountants need a strategy to keep up.

Sponsored by Canopy
Practice management

Accounting

Workforce management

Employee retention

Recruiting
The future of the accounting workforce

By Daniel Hood

April 27
eBook Bookkeeping onboarding in 2026: The strategic playbook for CPA firms

CPA firm owners & partners: Cut onboarding rework by 30–50%. Download the 2026 Bookkeeping Onboarding Playbook. Free.

Partner Insights from Datamatics Business Solutions Ltd.

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.