Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Bookkeeping

Being the bookkeeper of the future

New tools and new technologies are rapidly changing this core accounting role.

By Antoinette Alexander

July 3
Trump tax plan

Preparers share their initial problems with the TCJA

Tax pros discuss the issues they're finding as the consequences of tax reform become clearer.

By Jeff Stimpson
Freelance writer

July 3
Practice management

The next big thing in PM systems

Practice management software changes as practices do.

By Ted Needleman
Contributing editor

July 2
Bitcoin

Cryptic currencies

The AICPA has suggested guidance on the tax treatment of cryptocurrencies.

By Roger Russell
Senior Editor

July 2
Marketing

Accounting marketers share salaries, satisfaction levels in AAM survey

Respondents to the survey, conducted by the Association for Accounting Marketing, CPA Trendlines and Capstone Marketing, were generally optimistic about their profession.

By Danielle Lee
Editor-in-Chief

July 2
Accounting firm services

Disrupt yourself

Accountants are being called to change — before change is forced on them.

By Daniel Hood
Editor-in-chief

July 2
AT Think New tax rules could make revitalization projects more viable

Bonus depreciation has changed tremendously over the past few years as companies use it to focus on revitalizing and rehabbing their companies and properties.

June 29

Dave McGuire

McGuire Sponsel

Resources

The latest Accounting Today research and discussion:

Predicting the next 15 years in accounting

Take a look at what the accountant and the accounting firm of the future will look like with AICPA chief Mark Koziel.

Sponsored by BILL
The changing world of government financial reporting

The serious new pressures facing governments of all sizes are changing their financial reporting, says GASB Chair Joel Black.

Sponsored by Intuit Quickbooks
Special Report Technology and CAS

Handling the compliance work that is the foundation of modern CAS while also creating time and insights for the advisory overlay that really drives its value to clients requires the careful deployment of a suite of technology tools — and that suite is constantly evolving, meaning accountants need a strategy to keep up.

Sponsored by Canopy

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.