AT Think

Many firm leaders do not truly appreciate that CPA firms are in the business of public accounting and consulting to generate handsome profits and an attractive ROI for the equity partner group.

Even when speaking directly to clients, tech toys can help make a point.

Tax breaks for the profitable; how long to keep tax docs; unenrolled preparers; analytical procedures for auditors; other highlights from our favorite tax bloggers.

Once a client sees how your strategic or business advice will help them make money, they are more willing to part with their hard-earned dollars for a new engagement.

Observers are starting to move their predictions for change back to 2018.

Many firms fire staff after tax season. The reason being that they feel they needed to get through tax season and those who are not good are let go as soon as practical. I did it differently.

Now that the political battles of the 1990s are past, FASB should be able to correct these deficient practices.

Online presence and social media use are some of the most effective ways to attract Millennial talent.

Steve Ballmer’s new USAFacts offers a model for accountants to serve clients more deeply.

How an accounting firm follows through will be key to the success of its plan.