AT Think

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

Partners need to grow individually because that is what will propel the firm’s further growth.

The problems start with retiring partners, and go on from there.

As summer winds down, everyone across the country is anxiously awaiting a special and rare event this Monday.

More females are enrolled in college than males, but less are enrolled when it comes to specific programs like business and accounting.

Calculating ROI on a firm’s efforts starts with picking the appropriate statistics.

Repatriation wrinkles; PLR pricetags; state and local tax info; and other highlights from our favorite tax bloggers.

As people begin to amass wealth, the clarity and simplicity of their financial lives can quickly diminish.

In order to use the new, highly secure technology, the foundation needs to be laid.

From audits to tax work, smarter machines will change everything accountants do.