Drew Carrick, often known as The Rapping CPA, is a South Florida based content producer, event host and marketing strategist, focused on shifting the mindset and stereotype of the accounting profession. He regularly hosts and speaks at accounting conferences, creates and acts in digital video content, and appears on related podcasts and talk shows.
Ever since the AICPA released new quality management standards, firms have raced to implement them. But like a fitness tracker, the system itself is not the transformation.
As affordable accounting services become the new standard, the key to thriving will be brand affinity, loyalty and admiration, starting with client experience.
It's not that we don't have enough petroleum in our pipelines, it's that we don't have a high enough octane to perform what we need it to do.
The reason we don't choose tech options quickly in the accounting profession is because of the risk that comes with uncertainty.
How about an entrepreneurial path that puts you in an environment where you can be strategic and innovative for the good of the firm?
Most accounting tech companies pride themselves on making life easier for accountants, but why would accountants buy AI that could theoretically take their jobs?
How do we expect more people to join the accounting profession if we don't brand it properly?
Is most CPE content not good because nobody cares enough to make investing in it worthwhile, or does nobody care about CPE?
We've been talking about the burnout crisis for decades, but the talk needs to turn into action.