AT Think

Firms need to adapt their business development efforts to the reality of the pandemic.

Changes for the year; partnerships’ reporting; building your brand; and other highlights from our favorite tax bloggers.

With the many issues presented by 2020, it’s a great time for a deeper conversation with clients.

The future will look more like life during the pandemic than life before the pandemic.

The stakes are high, and we will need equal shares of courage, candor and compassion to create truly inclusive organizations.

Writing a weekly column forces me to always be looking for ideas and has made me much more observant of what goes on in the public accounting profession as a whole and also within firms of all sizes.

Do you want to be a high-volume practice that does lots of repetitive work (like a dentist)? Or do you want to be a low-volume practice that solves complex cases and problems (like a surgeon)?

Have you ever brought what you felt was an incredible presentation to your client, only to be met with glassy eyes and half-hearted nods?

Creating the depth of an inclusive culture that demonstrates and activates a diverse workplace is an intentional effort at PwC.

Between the pandemic, aging CPA firm owners and staffing tensions, many in the accounting profession anticipate a huge uptick in firm mergers and acquisitions over the next 24 months.