Client acquisition

In your stacks of business cards there could be a potential goldmine of business opportunities you may have overlooked.

Acquiring high-quality clients can prove difficult -- which may help explain why so many firms are willing to serve clients that don't provide much value.

Accountants who want to grow revenue by adding new services should look to the cookie for a few lessons, according to Katie Tolin, a member of the Association for Accounting Marketing’s Hall of Fame and founder of CPA Growth Guides.