Session archives
2023
Accounting Today thoughtfully curates FIRM GROWTH FORUM to be an incubator for insights. This is where modern accounting experts and leaders engage in strategic conversations about the ideas, innovation and efficiencies elevating their firms to new levels of success.
Keynote
Firm Growth Forum 2023: Opening keynote address: Best practices of the fastest growing and most profitable CPA firms

Allan Koltin's keynote will explore the "secret sauce" of the country's fastest growing and most profitable CPA firms.

June 20
Firm Growth Forum 2023 Keynote Address: The future of CAAS

During this forward-looking presentation, Joe Woodard, Client Accounting and Advisory (CAAS) coach and expert, will prepare your practice to navigate the rapidly changing world of CAAS.

June 18
General Sessions
Firm Growth Forum 2023: Opening Remarks

Opening Remarks by Dan Hood, Editor-in-Chief at Accounting Today

June 20
10 Opportunities for Accounting

This session will identify some of the most important trends and developments that accountants should harness to ensure success in the future, from ESG and remote work, to private equity and artificial intelligence.

June 20
Meet the experts

Meet the experts shaping the industry, the Arizent Editorial Team, the Advisory Committee, and esteemed conference faculty during this event on the Center Stage of the Floor.

June 20
How to build a multi-million dollar firm with Zoho

Learn from Zoho's number one partner in the Americas, Zenatta, on how to elevate your business consulting to the next level with a Zoho partnership. 

June 19
Everything you need to know about advisory

This panel will look at every aspect of the question, from how to identify the right services to offer and how to package them, to thinking through questions like pricing, staffing, marketing, and more.

June 19
Everything you need to know about succession planning, M&A, PE and more

It's sort of everything you need to know about succession planning, M and A PE and more.

June 18
Everything you need to know about recruiting and retention

Building on more than a decade's worth of data from our Best Firms to Work For, this session will explore the top strategies for attracting and retaining staff, covering tried-and-tested methods to develop employees that are engaged for the long-term.

June 18
Breakout Sessions
Track 2: Change creates opportunities to build firm value

This session will provide ideas on how to manage your firm's many transitions, as well as metrics that build value and create a firm of the future.

June 20
Track 3: Breaking the mold: Ditch the "SALY" mindset and embrace innovation

Let's examine the role of technology in driving innovation in the accounting profession. We will discuss the benefits of encouraging employees to think outside the box and take risks, and how to create a safe space for trying out new ideas.

June 20
Track 1: Building a wealth management practice that rivals the rest of your firm

For some firms, a wealth management division is a small part of the overall firm. It doesn't have to be that way. For firms of all sizes, wealth management has become a leading source of revenue, new clients and an attraction for top notch talent.

June 20
Track 2: Crossing borders: Best practices for working with an outsourced team

"In this presentation, I share my experience of building and working with teams in India and Mexico and all the mistakes I made along the way! Decide if you are ready for outsourcing and How to find the team that works best with your firm."

June 20
Track 3: Build your AI roadmap

Get ahead of the curve and become a champion for AI adoption in your accounting firm. "Building Your AI Roadmap" will provide attendees with an understanding of what artificial intelligence is, and an overview of the rapidly changing AI landscape.

June 20
Track 1: The service lines of tomorrow

From CAS and cannabis to ESG and NFTs, this panel will sift through the new and emerging service lines that offer the greatest opportunities for accountants, and what it takes to get involved in them.

June 20
Track 2: What do you need staff for?

This session will explore their many options, from outsourcing and offshoring, to automation, rightsizing your client list, and reconfiguring your job descriptions to give more work to non-accountants.

June 20
Track 3: Automating your practice

Efficiency is the first benefit of automation – but only the first. This panel will share best practices and new ideas on what and how to automate successfully.

June 20
Track 1: Using tax credits and incentives to increase your advisory services

Gain the knowledge needed to identify clients that could benefit from various tax credits and incentives. In addition, we will discuss cost segregation, and help you navigate through all the misinformation about the Employee Retention Credit.

June 19
Track 2: Change management strategies for success — Heather Satterly

In this interactive session, we will explore the principles of change management and how they can be applied to the accounting profession.

June 19
Track 3: Innovation beyond technology

This session is dedicated to the possibility that innovation goes beyond just technological developments. Technology is important, but it is only a small part of innovation.

June 19
Track 1: How to start your own virtual CFO practice

Presenters will discuss how to shift your accounting practice away from compliance work and focus on advisory services.

June 19
Track 2: Successful successions: Current trends in CPA firm M&A

In this session, attendees will learn the critical 7-step process to ensure a lasting merger as well as how to navigate and overcome potential roadblocks that invariably will surface during the negotiation process.

June 19
Track 3: Managing your firm's technology

This panel will examine how pioneering firms are choosing the right technology, integrating it into their practices, and making sure staff and clients are using it correctly so they can get the most out of it. 

June 19
Track 1: Compliance and advisory: It's not either/or, it's plus/and

This panel will discuss how compliance work can form the foundation of the value you deliver in your advisory services, and how to leverage data-driven and other insights from tax returns, bookkeeping and more to move your clients forward.

June 19
Track 2: Managing a remote workforce

This session will cover how to make sure you're getting the most from your remote workers, while also making sure they feel fully engaged with your firm and its culture.

June 19
Track 3: Technology and CAS

Assembling the technology is a critical part of building a client advisory services practices, and pioneering firms are rapidly putting together a set of best practices for everything from selecting the right GL packages and the apps to go with them, to automating your processes, and getting your staff and clients onboard.

June 19
Track 1: How to raise your rates without losing clients

Join this session to discover the proven system to seamlessly transition clients to your new rates - including legacy clients? The keys to earning more without working more are counter-intuitive.

June 18
Track 2: The opportunity in ESG consulting

Environmental, Social, and Governance (ESG) isn't new, but it's increasingly important in the marketplace. Regulations, which already exist internationally and are impending in the US, could have a significant impact on the accounting profession.

June 18
Track 3: Building an IT advisory practice

I will talk about our success stories and tips and tricks on building a successful practice in this area including pricing and packaging of services around recurring revenue, cross-selling within the firm, and focusing on industry-specific solutions.

June 18
Track 1: Use vowels to create your ideal client base

In order to grow your business the way you want to, you should maximize the number of ideal clients you have. But, we currently have legacy clients and historical norms to overcome.

June 18
Track 2: Growth with and without merging

Phil Whitman, will share how you can take your firm on a multi-pronged accelerated growth journey. Participants will leave with a roadmap to targeted growth.

June 18
Track 3: Innovation as a springboard

This panel will look at how firms can develop a culture of innovation that allows them to make the most of advances in technology. 

June 18
Track 1: Best practices in building a CAS practice

This panel discussion will cover a wide range of important factors, from pricing and service bundling, to finding the right clients, staffing the practice, and much more.

June 18
Track 2: What will your firm look like in 10 Years?

A look ahead at how everything from private equity to virtual work, ad hoc partnership and firm networks, gig work and much more will offer a host of new ways to organize accounting work.

June 18
Track 3: 21st century firm technologies

This panel will look at where they'll go, and what other new technologies are coming along, and how they'll change the way your firm operates.

June 18
Case Study
Case Study: Finding the right technology to fit your sales tax practice

Learn how Squire & Company, a 50-year-old firm based in Salt Lake City, has evolved from a hands-on, high-touch firm managing many processes manually to a more efficient technology-driven practice.

June 19