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Struggling with the whole social media thing? Don't know a tweet from a twit? Can't decide if your company should have a Facebook page? Trying to understand the value of LinkedIn? I know a guy who's figured it all out. His name is Bill. "I'm a social media god," he told me recently.
February 1 -
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How relevant is the classic line from the 1939 movie The Wizard of Oz, "I don't think we're in Kansas anymore," in today's world of marketing and business development for accounting firms?
February 1 -
The Miller and Bahnson article "Duh-preciation: Why is this elephant still in the room?" (Accounting Today, Dec. 13-Jan. 10, 2011, page 17) is a great example of the damage sitting in an ivory tower without anything useful to do but play with your ankus does to one's brain cells.
February 1 -
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When I think of resources for the financial planner, it makes me think of those that would create leverage, scale and profitability for a wealth-management business.
February 1 -
Marketing doesn't have to consume a great deal of your time, but putting in some upfront thought can save you many hours and the expense of campaigns that land in the "flop" pile.
February 1 -
Is your accounting firm healthy or sick? And how can you tell the difference? There are several symptoms of a sick firm.
February 1