Growth strategies

I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.

I write a lot about a lot of things. On technical topics I never get negative feedback—unless I wrote something wrong, which fortunately has been very rare, and then it is a gentle nudge that perhaps I overlooked or misread something.

Adding new practice niches is good, right? Well, yes and no.

Feeling overwhelmed by the many options available today for raising the profile of your firm? Here are some more.

In your stacks of business cards there could be a potential goldmine of business opportunities you may have overlooked.